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World Cup Fever, Responsive Organisations and the ‘Brazilian Way’

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Brazil blog

The FIFA World Cup 2014 is just round the corner and thoughts are wandering towards the dream of that elusive win… 64 thrilling matches will be played in 12 stunning cities (assuming the stadiums are ready) across Brazil in a spirited South-American spectacle! ..


Ambient in Action

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Ambient media inspiration

Here’s a little look at a few awesome ambient media campaigns. What is ambient media? Think of it as ‘non-traditional’ or unexpected use of media to engage an audience or target market. Campaigns come in all shapes and sizes. Some may refer to this type of marketing as 'gorilla'. ..


Q&A with Dan Slee

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Q and A with Dan Slee

We meet fantastic folk all the time. Inspiring individuals who make a monumental difference, sharing their wealth of knowledge and vast experience every day. Being in the business of creatively collaborating and communicating, we thought it might be nice to share a few words from those massively motivating people! ..


The Rampant Moose Muse

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Brazil blog

Welcome to ‘The Rampant Moose Muse’ – powered by Moose Juice! I'm the resident Moose, hanging on the wall above the fireplace at Alive HQ. I miss nothing. It takes more than just a fly on the wall to watch over this lot! So I'm going to give you the inside track into what's going on. It's time to spill the beans; after all, what’s the point in doing stuff if we don’t talk about it?  ..


7 lessons we can learn from Eurovision

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Eurovision

This year sees the 59th Eurovision Song Contest taking place in Copenhagen on Saturday 10th May. 37 countries will be taking part in the competition and no doubt you’ll be one of the 125 million viewers making your mind up to tune in! How could you possibly resist?  ..


The Rampant Moose Muse

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Moose Muse April

Welcome to ‘The Rampant Moose Muse’ – powered by Moose Juice! I'm the resident Moose, hanging on the wall above the fireplace at Alive HQ. I miss nothing. It takes more than just a fly on the wall to watch over this lot! So I'm going to give you the inside track into what's going on. It's time to spill the beans; after all, what’s the point in doing stuff if we don’t talk about it?  ..


What can we learn from the John Lewis Partnership?

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John Lewis

The John Lewis Partnership celebrates its 150th anniversary this year. And after a record Christmas, with a 7% sales rise and annual bonuses of 15% announced last month, it seems they’re doing rather well at such a ripe old age.  ..


Unleash the B&Q in you

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Unleash the B and Q

B&Q have taken a refreshing approach to their latest TV spots. Positive and empowering! The ads are instantly recognisable as B&Q even though they are a massive departure from what has previously been produced. This is due to a branding gem that has been ‘dug up’ – the iconic orange aprons. Great to see an approach that injects personality and a touch of humor into a market sector that has been waiting for this for a long time. ..


The Myths of Creativity

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Culture

The ‘Cultivating Culture’ blog series from Alive! Developing a culture of innovative ideas generation and creative thinking features highly in today’s internal communication strategies. But how can we actually encourage creativity effectively in order to enhance engagement, improve processes and achieve business success?  ..


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