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A lesson in marketing – what IC pros can learn from their glamorous communication cousins

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There’s a great quote that goes “Don’t envy what people have, emulate what they did to have it”. Never a truer word spoken, especially when it comes to internal communicators, who often find themselves in the shadow of their more glamorous marketing colleagues. So, rather than covet their bigger budgets, should we be uncovering the secrets of their success?  ..


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